THIS PAGE
IS LOADING
Touch, Turn, Click, Scroll
POST-DIGITAL PUBLISHING
WEB-TO-PRINT
MATERIALITY
TRANSPOSITION
CONTRADICTION
Actually, paper and pixel seem to have become complementary to each other; print is increasingly the medium of choice for preserving the 'quintessence' of the Web. […] Clearly, print is mutating profoundly as a result of its (final?) hybridisation with digital technology – as the last of all traditional media to undergo this process.
Alessandro Ludovico, Post-Digital Print: The Mutation of Publishing Since 1894, 2012
This Page is Loading proposes a critical reflection on the coexistence and interdependence between print and digital media, evoking Alessandro Ludovico's ideas on publishing in the post-digital era. More specifically, it addresses the idea that the digital medium does not replace, but rather redefines, the printed medium, exploring the fusion and inversion of visual and functional characteristics, and revealing tensions and contaminations between media.
The project consists of a hybrid editorial object, a printed publication that simulates the characteristics of a digital interface, challenging reading conventions and subverting the functional logic of each medium. It proposes a reflection on contemporary ways of reading, consuming and valuing information, questioning what it means to 'browse' a book or 'flip through' a website. While the printed object appropriates elements from the digital medium, the website inverts this logic by evoking and manipulating the materiality of the printed medium.
More than merely evoking aesthetics, this project aims to provoke reflection on how graphic languages shape our experience of reading and perceiving information, crossing the design of print and digital media, and questioning the interface and interaction with reading artifacts. In this way, it contributes to a discussion on the hybridization of media in contemporary visual culture.
Actually, paper and pixel seem to have become complementary to each other; print is increasingly the medium of choice for preserving the 'quintessence' of the Web. […] Clearly, print is mutating profoundly as a result of its (final?) hybridisation with digital technology – as the last of all traditional media to undergo this process.
Alessandro Ludovico, Post-Digital Print: The Mutation of Publishing Since 1894, 2012
POST-DIGITAL PUBLISHING
WEB-TO-PRINT
MATERIALITY
TRANSPOSITION
CONTRADICTION
This Page is Loading proposes a critical reflection on the coexistence and interdependence between print and digital media, evoking Alessandro Ludovico's ideas on publishing in the post-digital era. More specifically, it addresses the idea that the digital medium does not replace, but rather redefines, the printed medium, exploring the fusion and inversion of visual and functional characteristics, and revealing tensions and contaminations between media.
The project consists of a hybrid editorial object, a printed publication that simulates the characteristics of a digital interface, challenging reading conventions and subverting the functional logic of each medium. It proposes a reflection on contemporary ways of reading, consuming and valuing information, questioning what it means to 'browse' a book or 'flip through' a website. While the printed object appropriates elements from the digital medium, the website inverts this logic by evoking and manipulating the materiality of the printed medium.
More than merely evoking aesthetics, this project aims to provoke reflection on how graphic languages shape our experience of reading and perceiving information, crossing the design of print and digital media, and questioning the interface and interaction with reading artifacts. In this way, it contributes to a discussion on the hybridization of media in contemporary visual culture.
Ema Francisco